The Process Discover the seal

While others recommend. We crown

To be Officially Approved is not simply to be acknowledged it is to be measured, tested, and proven against the highest possible standard. Our process exists to protect the rarity of prestige. It is not quick, nor easy. That is what makes it meaningful.

Invitation or Application

The journey begins in one of two ways

By Invitation

Extended sparingly to those whose reputation already speaks volumes. An invitation signals that the world has noticed your distinction and asks whether you are ready to have it measured

By Application

For those who believe they are ready to stand among the few. Application requires courage and transparency, because it means submitting every aspect of your customer journey to examination.

Either way, entry is selective because prestige must be rare to be powerful

The Customer Experience Index (CXI)

At the core of the process lies the 100-point Customer Experience Index: a framework that measures not just operational performance, but emotional impact. The CXI is not a checklist. It is a psychological map of trust designed to test how a customer feels at each stage of interaction, from first impression to final memory.
It evaluates across four interconnected pillars

Service Excellence

Precision, consistency, and genuine care define our operations. We anticipate needs and ensure every touchpoint is handled with elegance.

Customer Experience

We transform service into story. By personalizing, remembering, and celebrating every detail, we provide the customer with a moment that lives far beyond the transaction.

Legacy

The core is respecting heritage, elevating identity, and inspiring pride. We must ensure the business contributes to something greater by

Sustainability

Commitment to people, planet, and future generations means making decisions based on long-term responsibility, not short-term gain, to leave a positive footprint across social, environmental, and ethical metrics.

See Collection

Scoring & Distinction

Every business is meticulously scored, then issued a confidential report a roadmap that identifies both their triumphs and the areas that must rise. The Seal awarded depends on the total score achieved
60 - 70 Points

Signature Seal

The base of confidence. It crowns those who have proven reliability, consistency, and a culture of promises kept.

75 - 89 Points

Prestige Seal

The art of experience. For those who create moments so meaningful that they live on in memory and story.

90 - 100 Points

Crown Seal

The pinnacle of recognition. Reserved for the icons whose excellence does not just satisfy, but inspires industries and redefines culture itself.

Excellence must evolve

Re-Application & Growth

  • All Seal holders are subject to validation checks ensuring standards remain uncompromised and customers’ trust is continuously protected

  • If a business wishes to pursue a higher Seal, it may only re-apply after two years. This rule exists not to restrict, but to safeguard the meaning of distinction. True growth requires time, reflection, and reinvestment into the customer journey.

Thus, progression through the Seals is not a race it is a legacy building journey.

If recognition were easy, it would carry no weight.

Why This Matters

The rigor of the process is intentional. The Officially Approved framework ensures that:

  • Customers know that the Seal is trust, earned through evidence.

  • Businesses know that the honor they carry cannot be boughtit is validation of character as much as competence.

Industries know that those crowned are not just players, but benchmarks.