In a world of glossy campaigns and staged recognition, customers have grown wise. They no longer buy marketing; they invest in experiences. Officially Approved was created to bridge the gap between what businesses promise and what customers truly feel. Our purpose is to elevate excellence beyond performance into something psychological, emotional, and lasting. Excellence is how you make people feel: seen, valued, and proud to belong.
Our Vision
We envision a world beginning with South Africa, reaching globally where excellence is not measured in awards, stars, or slogans, but in trust, memory, and meaning.
A mindset where:
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Every interaction is personal.
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Every service is a story.
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Every business that carries the Seal is not just respected, but remembered.
Through this vision, Officially Approved aspires to become the global measure of trust, prestige, and cultural pride
The Psychology of Prestige
Prestige is not given. It is earned through integrity repeated until it becomes reputation, and responsibility upheld, when unseen.
Our Seal is the visible symbol of invisible work.
Command trust without words
Service becomes legacy
The Seal Of Excellence
The Customer Experience Index (CXI)
At the heart of the process is the 100-point Customer Experience Index (CXI), our proprietary framework that evaluates not just what a business does, but how it makes people feel
Our Seals
Signature Seal
Recognized for making every experience unforgettable.
Where Experiences Become Stories.
Reserved for businesses that create unforgettable moments worth sharing. This seal honors leaders who craft experiences that linger in memory, blending service with cultural pride, human connection, and emotional impact.
Prestige Seal
You’ve earned trust, the foundation of lasting relationships.
The Foundation of Confidence.
Awarded to businesses that deliver reliability, consistency, and care at every touchpoint. This seal signals credibility customers can depend on — the assurance that promises are kept and standards are upheld.
Crown Seal
The rare Crown Seal where customer experiences become legacy.
The Rarest Distinction.
The highest honor, awarded to businesses that not only excel but inspire. The Crown Seal is reserved for icons who set the national and global standard where service becomes legacy, and excellence becomes culture.