Who We Are
Officially Approved is more than a certification it is a cultural benchmark of excellence. Grounded in a rigorous 100-point Customer Experience Index, we recognize businesses, professionals, and experiences that go beyond delivering services, they build trust, craft lasting memories, and inspire pride at every touch point.
Why It Matters
Today’s customers demand authenticity. Awards can be bought, and marketing can be staged but the Officially Approved Seal can never be purchased. It is earned. A symbol of uncompromising excellence, it tells the world this brand has been tested, trusted, and truly delivers.
Industries We Serve
We proudly recognise:
Excellence looks different in every industry, but trust is universal. In hospitality, it’s the first impression. In wellness, it’s care and dignity. In business, it’s professionalism with a human touch. Officially Approved creates the benchmark that ensures every experience is trusted, earned, and unforgettable.
First impressions become lasting memories.
About Officially Approved
Officially Approved exists to answer one critical question: who can I trust with my time, money, and memory?
We bridge the gap between what businesses promise and what customers experience. When a business meets these standards, it doesn’t just succeed it becomes unforgettable.
The Four Pillars of Excellence
Service Excellence
Delivering precision, consistency, and genuine care to customers.
Customer Experience
Creating moments that live long beyond the transaction.
Legacy
Protecting heritage, celebrating identity, and elevating pride.
Sustainability
Doing what’s right for people, planet, and future generations.
A Legacy.
Inspired by global benchmarks like the Michelin Star , it is designed to trigger instant recognition, trust, and prestige. From certificates to storefronts, websites to marketing campaigns the seal carries psychological weight.
It tells the world: “This is the symbol of excellence.”
Each seal is embossed, certified, and digitally verifiable. They are a promise to customers that what lies behind the mark is extraordinary.
The Award
The Signature Seal, Prestige Seal, and Crown Seal represent ascending honors that celebrate businesses excelling in customer experience and service. The Signature Seal recognizes those who craft unforgettable moments that leave lasting emotional impact, blending cultural pride and human connection into every interaction.
The Prestige Seal highlights businesses that consistently deliver reliability, care, and credibility, forming the foundation of customer confidence and long-term relationships. At the highest level, the Crown Seal is the rarest distinction, reserved for icons who not only excel but inspire, setting national and global standards where service evolves into legacy and excellence becomes a defining culture.
Our Seals
Signature Seal
Recognized for making every experience unforgettable.
Where Experiences Become Stories.
Reserved for businesses that create unforgettable moments worth sharing. This seal honors leaders who craft experiences that linger in memory, blending service with cultural pride, human connection, and emotional impact.
Prestige Seal
You’ve earned trust, the foundation of lasting relationships.
The Foundation of Confidence.
Awarded to businesses that deliver reliability, consistency, and care at every touchpoint. This seal signals credibility customers can depend on — the assurance that promises are kept and standards are upheld.
Crown Seal
The rare Crown Seal where customer experiences become legacy.
The Rarest Distinction.
The highest honor, awarded to businesses that not only excel but inspire. The Crown Seal is reserved for icons who set the national and global standard where service becomes legacy, and excellence becomes culture.
The Journal
Prestige and Legacy: The Crown of Trust
The Memory Factor: Beyond the Transaction
Excellence in Industry: Raising the Standard
Customer Care: The First Promise Kept
